The reviews on Google are crucial to your business’s reputation and search engine ranking. As consumers become increasingly discerning, they want to be sure they’ll receive high-quality service or products before making a purchase or hiring a service. A recent study from 2022 found that 90% of consumers read online reviews before visiting a local store or business.
The impact of reviews on potential customers
Reviews allow your potential customers to gain insight into the experiences of others who have used your products or services, giving them a more objective understanding of what they can expect. It can cover aspects such as the customer service quality, delivery times, product qualities, and more.
Previous researches shows that 93% of consumers say online reviews influence their purchasing decisions, while 84% trust online reviews as much as a personal recommendations.
The importance of reviews for local SEO on Google
Google considers the health of your business’s reputation when determining its position in a local search result. If you have many positive, updated reviews, Google sees your business as trustworthy and relevant to users, improving your ranking in search results.
To obtain positive reviews, it’s vital to provide a high-quality service and to listen to your customer needs. Responding to all reviews, both positive and negative, reflects to Google that you value your customer feedback and helps to build trust among potential customers.
The value of detailed reviews
Not all reviews have the same value. Detailed, authentic reviews carry more weight than those that are brief or appear to be fake. To encourage genuine reviews, it may be a good strategy for your business to implement a reputational campaign to incentivize customers to write an honest opinion about your products or services.
In conclusion, reviews are a crucial tool for improving your business’s online reputation and your Local SEO on Google. By paying attention to your customers feedback and responding appropriately, you can ensure customer satisfaction and increase the online visibility of your business.